Wind: a new creative format, Fabio Rovazzi as testimonial
A special 'bridge' precedes the first commercial adv dedicated to 'Fiber 1000'
Rome, 1th March 2019 - Wind launches a new creative format with the multifaceted singer and videomaker Fabio Rovazzi as testimonial. The campaign opens, on air and on line on March 1 and 2, with a teaser, an ideal 'bridge' with the previous spot where Rovazzi, unmasked by the detective Fiorello, left the scene with a 'does not end here'. In a courtroom, the judge will inflict an exemplary sentence to Rovazzi: 6 months of forced Wind commercials.
From Sunday 3 March the first spot will be launched, dedicated to 'Fiber 1000', the only offer with Mega Wi-Fi at home and 100 Giga for the smartphone of the family. At the center of the episode, a typical family situation, in line with the positioning of Wind, "solid choice" for families. Fabio Rovazzi in the original role of father of the family 'will manage' a particularly fiber-addicted daughter.